Digital Transformation for Hexagon

DeepInspire delivered digital transformation for one of the world's largest technology corporations empowering the business with a 3D interactive web platform to tell the story of their products' ecosystem.

Technologies:

React, Three.JS, AWS, Azure, Salesforce Pardot, Hotjar, Zapier, Vidyard

About client

The client - Hexagon Mining Division - is one of 8 divisions of Hexagon, the global information technology company and leader in digital reality solutions.

Hexagon Mining Division is one of the world's largest technology companies in the mining industry, which has a huge ecosystem providing integrated mining solutions for planning, operations, and safety. The corporation solves surface and underground challenges and empowers an autonomous future for the mining industry.

DeepInspire worked on this project in tight collaboration with the UK division of SGK - a global packaging and brand experience company with 1500+ clients worldwide.

Location:

United Kingdom

Domain:

Digital Transformation, Enterprise

Content

Challenges

The SGK's customer, Hexagon Mining division, was looking for ways to take the sales and marketing process to the next level and increase sales.

SGK UK division reached DeepInspire as their trusted development partner and asked to help them develop an interactive platform for Hexagon to:

Provide information about the complete range of services and solutions offered by Hexagon as a unified ecosystem;
Increase users engagement by communicating the value proposition in an engaging and unique way - by implementing 3D experience;
Empower the sales department with data-driven insights about potential leads;
Provide easier maintenance of the platform based on a single library of Hexagon's sales materials.

Team composition

We built a dedicated team of DeepInspire experts, working hand in hand to ensure efficient delivery. The dedicated team is involved in the project full-time and has a deep understanding of the project and business goals.

In general, 10 specialists are involved in the project

Experts:

React Developers - 3

UX Architect

UI Designer

3D Artist

Three.JS Developer

DevOps Engineer

QA Engineer

Project Manager/ Analyst

Our solutions

01
Defined a vision for product growth

Conducted extensive research and analysis, gathered business and technical requirements, and prepared a development strategy;

Conducted technical analysis of various enterprise platforms to integrate into customer's ecosystem;

Developed Proof of Concept for the product;

Implemented the process that ensured all project goals, KPIs and technology requirements are met before starting timely and expensive full-scope development.

02
Implemented an immersive 3D experience

To provide the ability to communicate the value proposition in an engaging and unique way, we've implemented actual 3d models that users can interact with.

The highly immersive Life-of-Mine Experience we developed allows users to embark on their own life-of-mine journey to digitally explore typical mining environment workflows – exploration, planning, material movement, monitoring etc.

03
Integrations to enhance the sales and marketing process

To develop a next-generation sales enablement tool, we integrated various platforms that communicate and synchronise gathered data with each other:

Salesforce - for displaying the interaction of each lead with the product and therefore empowering the sales and marketing process;

Pardot - for gathering user’s data using the custom-generated forms;

Hotjar - for tracking user’s journey, doing a recording of sessions, building heatmaps, doing surveys;

Zapier - for sending data from Hotjar to Salesforce;

Vidyard - for storing all video files in the common workspace of the customer to keep a single video library and provide the ability of quick update;

Highspot - for keeping a single marketing materials library synchronized with product content;

Google Analytics - for tracking all user’s activity, pages visited and custom events.

Marketing Automation

04
Custom solutions to fit client's needs

Designed and developed a unique version of the product specifically for client's trade shows to be used on 3840 inch touchscreen;

Handled custom product changes to follow technical limitations (predefined devices, OS, browser, presentation in Kiosk mode guided by client representative, no internet connection etc.)

05
Product management support

Taking an active part in product and project management;

Being an integral and trusted part of the client team;

Taking part in the decision-making process;

Coordination of multiple global teams and skillsets across the project;

Preparation of estimations, scope planning, roadmaps, product backlog, assistance with sales and legal documentation.

06
Post-release support of the product

Assisted the client in defining user testing strategy and scenario;

Analyzed and enhanced the product based on the feedback of beta user testing;

Together with the client, we identified further product improvements and implemented them using the Agile methodology.

Outcomes

For the Hexagon Mining division, we developed an interactive web platform that:

visualises its entire product ecosystem across the lifespan of the mine;

provides the ability to communicate the value proposition in an engaging and unique way;

empowers the client with automated sales & marketing;

allows for the inclusion of additional assets and integrates with enterprise CRM and sales systems.

We invite you to explore the interactive web platform we developed for Hexagon Mining live! Embark on your own Life-of-Mine Experience: https://lifeofmine.hexagon.com/