01

Defined a vision for product growth

• Conducted extensive research and analysis, gathered business and technical requirements, and prepared a development strategy;
• Conducted technical analysis of various enterprise platforms to integrate into customer's ecosystem;
• Developed Proof of Concept for the product;
• Implemented the process that ensured all project goals, KPIs and technology requirements are met before starting timely and expensive full-scope development.

02

Implemented an immersive 3D experience

To provide the ability to communicate the value proposition in an engaging and unique way, we've implemented actual 3d models that users can interact with. The highly immersive Life-of-Mine Experience we developed allows users to embark on their own life-of-mine journey to digitally explore typical mining environment workflows – exploration, planning, material movement, monitoring etc.

03

Integrations to enhance the sales and marketing process

To develop a next-generation sales enablement tool, we integrated various platforms that communicate and synchronise gathered data with each other:

• Salesforce - for displaying the interaction of each lead with the product and therefore empowering the sales and marketing process
• Pardot - for gathering user’s data using the custom-generated forms
• Hotjar - for tracking user’s journey, doing a recording of sessions, building heatmaps, doing surveys
• Zapier - for sending data from Hotjar to Salesforce
• Vidyard - for storing all video files in the common workspace of the customer to keep a single video library and provide the ability of quick update
• Highspot - for keeping a single marketing materials library synchronized with product content
• Google Analytics - for tracking all user’s activity, pages visited and custom events

Marketing Automation

04

Custom solutions to fit client's needs

• Designed and developed a unique version of the product specifically for client's trade shows to be used on 3840 inch touchscreen;
• Handled custom product changes to follow technical limitations (predefined devices, OS, browser, presentation in Kiosk mode guided by client representative, no internet connection etc.)

05

Product management support

• Taking an active part in product and project management;
• Being an integral and trusted part of the client team;
• Taking part in the decision-making process;
• Coordination of multiple global teams and skillsets across the project;
• Preparation of estimations, scope planning, roadmaps, product backlog, assistance with sales and legal documentation.

06

Post-release support of the product

• Assisted the client in defining user testing strategy and scenario;
• Analyzed and enhanced the product based on the feedback of beta user testing;
• Together with the client, we identified further product improvements and implemented them using the Agile methodology.