Our first step was to deeply research the domain and the new legislation, explore the opportunity and find value. We studied market trends, customer needs, and the latest technologies to get a clear picture of what the industry needs.
The team led by Yaro Zozulya, Experian UK&I Director of Innovation, took a preliminary high-level idea, refined, and reshaped it. We delved into a multitude of ideas and possibilities, pinpointed new opportunities, expanded upon the original notion, and curated a pool of potential product concepts.
We weren't just addressing current market gaps but also looking ahead. Our goal was to come up with ideas that could meet future needs in the industry, supporting our client in positioning themselves as a forward-thinking leader.